Cause-Related Marketing

Cause-Related Marketing (CRM) or Cause Marketing offers a company the opportunity to develop a partnership with PCC to achieve a point of difference within the marketplace. Consumers are socially conscious and do care about how their purchases benefit or give back to our cause. The desire from consumers to purchase from socially-responsible brands is growing.

Direct results from CRM partnerships can include:
  • Enhanced brand perception and awareness
  • Penetration of a new product in a crowded marketplace
  • Increased sales
  • Expanded prospect market
  • Improved public relations
  • Enhanced employee morale, engagement, and retention
  • Consumer loyalty
  • Satisfied shareholders

The first step when a business expresses interest in partnering with PCC is to meet and discuss your business objectives and strategic goals.

For more information on cause-related marketing, please contact:

Falyn Katz
Director, Partnership and Business Development
Phone: 416-441-2131 x. 246
Email: falyn.katz@prostatecancer.ca

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