Executive Team

Rocco Rossi
President & Chief Executive Officer (CEO)
Managing Director of PCCN

Rocco Rossi is a Canadian businessman, executive and former political candidate. After graduating from McGill and Princeton University, Rocco’s career included positions with Advanced Material Resources, The Boston Consulting Group, Torstar, Labatt/Interbrew and MGI Software.

Rocco’s vast board experience is through his work with the United Way of Greater Toronto, AMR, the Ivey Foundation, the Internet Advertising Bureau of Canada, Toronto’s 2008 Olympic Bid and the Empire Club of Canada. He is also a supporter of Rotary International, Presidents of Enterprising Organizations and the Young Presidents' Organization. Rocco was the CEO of the Heart and Stroke Foundation of Ontario from 2004 – 2009 and from 2009 – 2011, was active in municipal and provincial politics.

Dr. Stuart Edmonds
Vice President, Research, Health Promotion and Survivorship

Dr. Stuart Edmonds joined Prostate Cancer Canada in February 2011. During his time at the organization he has spearheaded the launch of the Research Strategic Plan, providing the direction for research and survivorship activities for 2012-2015. From this plan, PCC has launched numerous new research programs based on the key pillars: Collaboration, Innovation and Talented People. Dr. Edmonds has also instituted a fair and transparent peer review process to steward and safeguard funds raised in support of prostate cancer research and to ensure that only the most promising, high quality research is funded.

Prior to joining PCC Dr. Edmonds held leadership roles at the Canadian Cancer Society, the Canadian Partnership Against Cancer, the Canadian Cancer Research Alliance and the National Cancer Institute of Canada. Stuart holds a doctorate in pharmacology from Oxford University.

Jennifer Gray
Vice President, Philanthropy

Jennifer Gray joined Prostate Cancer Canada in 2011 as the Director of our signature event, the Father’s Day Walk/Run. Her focus was on increasing participant communication, stewardship, and funds raised, while building strong corporate relationships across the country. Jennifer - a proponent of high-energy, results-driven fundraising - comes to PCC from an impressive background in the non-profit sector. She has more than ten years’ experience as a strategic leader, and is well versed in program development, donor relationship management, and solicitation and stewardship. Prior to PCC, Jennifer worked as the Senior Director, Strategic Partnerships at The Arthritis Society.  There, she developed and implemented business plans and budgets for five revenue streams accountable to more than $1.25 million of total overall revenue. Prior to that, in her role as Director, Corporate & Foundation Development, Jennifer increased portfolio revenue by 57% in year one, continued growth in year two with a 33% over budget revenue achievement.

Tom Fischer
Vice President, Finance & Regulatory Affairs

Tom is a graduate of the Ivey School of Business, University of Western Ontario with an honors degree in Business Administration. Tom has held various senior financial management roles in the for profit sector. Prior to joining PCC Tom was Vice President, Mergers and Acquisitions, Corporate Development with Siemens in Canada where his role was to acquire within Canada and the US small to medium sized operations to fill strategic gaps within the building automation, fire and life safety and security business sectors.
 

Jennifer Reed
Vice President, Marketing and Communications

Jennifer joined Prostate Cancer Canada in December 2013 as Vice President, Marketing and Communications.  Prior to joining PCC, Jennifer held a series of progressively senior communications and marketing roles with MasterCard Canada. During her fifteen-year tenure with MasterCard Canada, she employed a strategic mix of public relations, advertising, sponsorships, promotions and event marketing to drive awareness of MasterCard with Canadian consumers and businesses. Jennifer left MasterCard in October 2010 to satisfy a desire she’d had for some time to join the not-for-profit sector.

In the role of Global Director of Communications and Business Development at Right to Play, Jennifer helped develop brand, social media, marketing material and media outreach for international application and growth.  At Right to Play and subsequently at Kingston General Hospital and the Princess Margaret Foundation, Jennifer has honed her marketing and communication skills towards fund development programs and activities as well as key mission messaging.

She holds two bachelor's degrees from Trent University and is a graduate of the Humber College public relations program.

Peter Mallette
Executive Director, Atlantic Region

Peter joined Prostate Cancer Canada as Director of the Atlantic Region in December of 2010.  Previous to that, Peter spent 33-years in broadcast journalism as a television news anchor, reporter,  and producer for CTV News in both Ontario and Nova Scotia. Peter is a prostate cancer survivor having been diagnosed and treated in 2005.  As Executive Director of PCC Atlantic, Peter leads a team of three people who are raising money and awareness about Prostate Cancer, and strengthening and growing the Prostate Cancer Canada support group network throughout the Atlantic region. Peter’s team includes Corporate Development Manager Ellen Townshend, Community Development Manager Carol Murray, and Office and Development Coordinator Fallon Jones.

David Walker
Vice President, Western Canada

David Walker has invested over 40 years with various Canadian charities - all to help others discover the joy of generosity. Born in Ireland but with half of his adult life lived in Toronto and half in Western Canada, David brings a proven body of experiences in growing the capacity of business and community leadership to expand their philanthropy impact. His career includes, VP World Vision, VP Legacy Foundation of Canada, Heart House Hospice in Mississauga and most recently, the Alzheimer's Society of B.C. During this time he has been privileged to be a part of teams that have raised in total $500 million, leading in total over 700 staff, travelled to over 60 countries but most importantly, passionately advocated to any one he meets to give of their time, influence, finances and expertise for the cause.

As VP of Prostate Cancer Canada, Western Canada, David joins with the national Prostate Cancer Canada staff and volunteers to help build dynamic, creative and goal driven leaders in Western Canada around what will increasingly become a nationally and internationally force against prostate cancer.

Jamie Howe
Director, Direct Marketing

Jamie is a specialist in direct response fundraising and marketing. He has more than 20 years of experience providing strategic leadership to a large number of charitable organizations from both the agency and the client perspectives in the planning and management of integrated marketing programs. Jamie is directing the development and management of direct marketing fundraising solutions for Prostate Cancer Canada, using his multi-channel direct marketing experience and communications skills to fundraise and help to build the Prostate Cancer Canada brand. 

Andrew Johnston
Director, Accounting

Andrew joined Prostate Cancer Canada in 2010 following a move from Scotland.  Since completing his chartered accountancy training with KPMG, Andrew has spent 25 years in the not for profit and further education sectors, holding managerial and senior accounting roles.  Achievements included developing financial models which improved financial and management decision making.  At Prostate Cancer Canada, Andrew is responsible for the day to day operations of the Finance department.  This includes reporting on the financial status of the organization to our Audit & Finance Committee and Board, and developing and managing our annual budget.   

Maureen Rowlands
Director, Support Services

Maureen Rowlands is the Director of Support Services at Prostate Cancer Canada, the department accountable for providing information, resources and support to prostate cancer survivors and their circle of care and support. She is leading the development and implementation of a nationwide patient-centered survivorship strategy with the goal to achieve substantial and measurable improvement in quality of life for prostate cancer survivors and their partners, caregivers and family members across Canada. One of her key roles is the establishment and oversight of a trans-disciplinary national collaborative network that draws on professionals from both clinical and community settings. The network aims to create strategies that have a positive impact on clinical practice, create supportive environments and strengthen links between community and clinical settings. The process will catalyze innovation that delivers system-wide improvements to create and implement evidence-based health solutions. Maureen is a strategic leader with many years of experience in leading health services, program evaluation, knowledge transfer and fostering strategic partnerships. Maureen holds a Bachelor of Science in Health Education from Dalhousie University and a Master of Arts in Educational Studies from the University of British Columbia.

Yaz Maziar
Director, Digital Marketing

With 17 years of online marketing experience, Yaz was thrilled to join Prostate Cancer Canada in June 2013 as Director, Digital Marketing. Previously, he spent more than six years with the Heart and Stroke Foundation (HSF) as digital lead for web and social media. His accomplishments at HSF include creating and managing all social media brand-level properties from inception. In particular, his leadership on Facebook was instrumental in building an engaged community of over 100,000 fans. He also held lead accountability for HSF’s bilingual consumer website and doubled the number of monthly visits during his time.
 
Yaz is now using his many talents leading Prostate Cancer Canada’s digital strategies to maximize fundraising and mission impact. Yaz grew up in Willowdale, Ontario, and has a Bachelor of Science degree from the University of Toronto. He is married with one young boy, and is a fan of all things related to technology as well as an avid film buff.

 

Guy Yerama
Director, Corporate and Leadership Giving

Guy Yerama is a development and marketing professional with a diverse background who has been working in the field of philanthropy since May 2001. In December of 2013, he joined Prostate Cancer Canada in the new role of Director, Corporate and Leadership Giving. He began his career in philanthropy as the Development Officer with the Riverview Health Centre Foundation (Winnipeg, MB) between 2001 and 2007. He joined the Canadian Red Cross (Winnipeg) in 2007 and moved to Toronto in June 2011 to become the Manager of Donor Relations and Philanthropy for the Greater Toronto Area. In April 2013, he moved to the position of Manager, Corporate Partnerships for Ontario. Guy achieved his Certified Fund Raising Executive designation in 2009.
 
Prior to his work in philanthropy, Guy worked in the sports and recreation and event management and marketing industries. He has been a member of the Association of Fundraising Professionals since 2001 and achieved his ‘Competent Communicator’ designation with Toastmasters International in 2009. As a lifelong sports enthusiast, Guy enjoys all sports including curling and golf. He has been a baseball high performance coach since 1990 and has coached as high as the college level.
 

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PCC Spotlight
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TORONTO, ONTARIO, September 30, 2014:  Prostate Cancer Canada is in a race to give the approximately 24,000 Canadian men diagnosed with prostate cancer each year a better fighting chance. More

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