September is Prostate Cancer Awareness Month

Prostate Cancer Awareness Month

Prostate cancer is the most common cancer among Canadian men, meaning you likely know at least one man who has faced, or is facing, this disease. 1 in 7 Canadian men will be diagnosed in their lifetime.

There is a tremendous need for greater awareness and education. That’s why we’ll be sharing stories of Canadian families affected by this disease, educating and working with governments, offering free Prostate Specific Antigen (PSA) testing in those provinces that do not have coverage, and connecting with the public and media to broadcast our message that everyone should be concerned about prostate cancer.

We’ve come a long way over the past 20 years: death rates have dropped by 40 per cent but an estimated 4,100 men will still die from prostate cancer this year. A good place to start is to build awareness. Knowledge is power, and the more we know, the better equipped we are to make a difference, whether that’s sharing information, making a donation or taking the steps to visit your health care provider.


Read how prostate cancer has affected Canadian families.

Bernard's story: Trailer Park Boy talks prostate cancer

Bernard Robichaud’s experience leads him to help other men

Lindsay's story: Unexpected loss inspires action

Lindsay Clarke will never forget the day before her 28th birthday. It was the day her dad was diagnosed with advanced prostate cancer.


Robyn's story: Keeping Zaidie Phil alive through stories and giving

Phil Feldberg died of prostate cancer, but he’s still present to his daughter

Watch Rob Sandler's 'crazy story' about his prostate cancer diagnosis

The Famous Fingers Collection – Is there a finger famous enough to get you tested?

We know men feel uncomfortable at the thought of having their prostates checked by a doctor’s finger. So here’s the world’s first-ever exam gloves that replicate the fingers of famous people.

The good news is: digital rectal exams aren’t the only option. We urge men to start with a baseline PSA test.

This bold campaign is triggering a broader discussion about prostate cancer. Spread the word by sharing which famous finger would get you tested and encouraging the men in your life to speak with their doctor about personal risk and an early detection strategy that’s right for them. Learn more here.


Municipalities from coast to coast proclaimed September as Prostate Cancer Awareness Month. Check out the map below to see if your hometown is making it official.


Landmarks across Canada lit up up blue during September to mark Prostate Cancer Awareness Month. Landmarks included Halifax City Hall, Niagara Falls, BC Science World, The CN Tower and more.



Wake Up Call Breakfast

Join us for an unforgettable morning dedicated to raising funds for research in the fight against prostate cancer. The Wake Up Call breakfast is the most important meal of the day, and is taking place in cities across the country this fall.

Please join us in making the 2018 series the best one yet! Get tickets in your city today!


The 8th Annual B&O Yorkville Run

Special thanks to everyone who joined us at the B&O Yorkville Run on September 10th to support the 1 in 7 Canadian men and their families who will face a prostate cancer diagnosis in their lifetime. We truly appreciate your tireless efforts to help us raise funds for prostate cancer awareness, research, support, and education!


The 12th Annual Cruisin' for a Cure Canada

Big thanks to everyone who joined us on Sunday, September 10th for Cruisin' for a Cure Canada at Brampton's Powerade Centre! As always, all rods, customs, muscle and classic cars, as well as trucks, motorcycles and snowmobiles were on displaywith net proceeds being donated to Prostate Cancer Canada. FREE confidential PSA tests were available for men 40 and over! Special thanks to Janssen and Planet Ford for sponsoring the tests again this year.

Learn more at:


Pants Off for Prostate Cancer

Pants Off for Prostate Cancer is an edgy fundraising event where men and women are encouraged to check their coats, and pants, at the door! What follows will be an unforgettable and fashionably fun evening that's one part social, one part fundraiser, and two parts unforgettable!

Visit to find an event near you!





3 Easy Ways to Get Involved!

1) Share which famous finger would get you tested and ask others to choose their favourite finger to spark conversations.

2) Donate to support promising prostate cancer research projects that will give Canadian men the best treatments possible.

3) Shop at Prostate Cancer Canada’s online store. Deck yourself out in ties, cufflinks, hats, t-shirts, socks that raise awareness and funds with a portion of each sale going to Prostate Cancer Canada.



Thank you to our generous Partners

     Star Metro Toronto
Hill Street Beverage Company    MediaCity  snapd


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PCC Spotlight
Dream car draw a win for all Ontarians affected by prostate cancer

February 22, 2019 – TORONTO, ON – A dream came true today for Harold Mutter (ticket #19273), the lucky winner of a 2018 Acura NSX valued at more than $235,000 - the prize for Prostate Cancer Canada’s seventh Rock the Road Raffle.

Researchers discover common markers of tumour hypoxia across 19 cancer types

Landmark pan-cancer study analyzes mutation signatures of low oxygen in more than 8,000 tumours

Rock the Road Raffle returns with its most valuable car to date

A 2018 Acura NSX to be prized by Prostate Cancer Canada and TADA at the AutoShow  

Click here for news archive