September is Prostate Cancer Awareness Month


1 in 8 Canadian men will be diagnosed with prostate cancer in their lifetime, making it the most common cancer in men. The need for greater public education is why we have designated September Prostate Cancer Awareness Month, a month dedicated toward engaging and connecting the public, media, academia, and government around a disease that affects us all on some level. Whether it’s a cutting-edge research announcement, a special news feature, a public service announcement, a fundraising event, or a landmark that has been illuminated blue, Prostate Cancer Awareness Month is geared towards spreading the word in as accurate, diverse, and widespread a manner possible.

While deaths from prostate cancer have dropped by approximately 40% over the past 20 years, an estimated 4,100 Canadian men will die from the disease in 2015 alone. A lot of work remains to be done to reduce that number even further, and a valuable starting place is the collective understanding and active participation that comes with broader awareness. The more we understand, the more likely and better equipped we are to come together and truly make a difference, whether it be sharing information, making a donation to research, or dialing your health care provider’s number. 

We invite you to follow us on Facebook, Twitter, and Instagram and see how we celebrated Prostate Cancer Awareness Month.

Blue was everywhere this September

From coast to coast, landmarks were illuminated in blue during September to mark Prostate Cancer Awareness Month.  Landmarks included Halifax City Hall, Niagara Falls, Dieppe City Hall, the Calgary Tower, and more. Click here to view photos of all illuminations!

Also blue to raise awareness were the Iron Ore Company of Canada's massive rock haulage truck in Labrador City, the Ambassatours double decker bus in Halifax, the Helijet helicopter in Vancouver and the Budget Propane truck in Gravenhurst.


Cities, regions and provinces across Canada proclaimed September as Prostate Cancer Awareness Month! Use the map below to view which cities made a proclamation this year. Prostate Cancer Canada would like to thank the many individuals, municipalities and governments that helped to declare September Prostate Cancer Awareness Month. Click here to view photos of 2015's proclamations!

Thank You Canada!


Safeway and Prostate Cancer Canada

Safeway and Prostate Cancer Canada have teamed up for more than a decade raising over $11.1 million in support of life saving research. This September during Prostate Cancer Awareness Month, Safeway employees continued this support with an awareness and fundraising campaign in their stores across Western Canada raising an incredible $248,486 for the cause! On behalf of Prostate Cancer Canada and the 1 in 8 Canadian men affected by this disease, thank you Safeway, for helping to fund prostate cancer research and for raising awareness about early detection. 

See photos from the campaign!



The Distinguished Gentleman's Ride

On Sunday, September 27th, 2015, nearly 37,000 smartly-dressed gentlefolk in 410 cities from 79 countries straddled the saddles of their cafe racers, bobbers, scramblers and other marvellous custom motorcycles to raise awareness and funds for prostate cancer. Nearly 600 Canadian riders raised over $85,000 in cities across the country with proceeds benefitting Prostate Cancer Canada!

Photo Credit: Allan Glanfield

View photos from the event!



9th Annual Cruisin' for a Cure


Dedicated to prostate cancer awareness, this one-day show hosted by PCCN Brampton drew thousands of car, truck and motorcycle fans from across Southern Ontario and Western New York. Rods, customs, muscle, classic and exotic cars, trucks and motorcycles were welcome as display vehicles.

Besides showcasing a wide variety of vehicles, Cruisin’ for a Cure offered free, confidential PSA blood tests for men 40 and over. Dr. Andrew Loblaw of Sunnybrook Health Sciences Centre was on hand for the second year. This year he provided office hours for men getting tested and their families. The 2015 show was dedicated to the memory of Percy Bedard, a prostate cancer champion and classic car enthusiast whose story was featured in our February Newsletter.

View photos from the event here!


6th Annual B&O Yorkville Run

Over 1000 runners gathered in the heart of Yorkville to run the streets of downtown Toronto, The 5km run has raised over $500,000 to go towards 6 local charities. This year the event raised over $20,000 for Prostate Cancer Canada and had over 100 runners who selected PCC as their charity of choice. Congrats to everyone who participated especially top fundraiser and PCC Board member Christopher Wein!

Click here to view photos from the event!


Wake Up Call Breakfast

wuc.jpgJoin us for an unforgettable morning dedicated to raising funds for research in the fight against prostate cancer. The Wake Up Call breakfast is the most important meal of the day, and is taking place in cities across the country this fall.

Please join us in making the 2015 series the best one yet! Get your tickets today.

Check out photos from our past breakfasts this year:

Saint John, NB | Vancouver | Vaughan | Saskatoon | Cape Breton, NS

Calgary | Halifax | Toronto



Pants Off for Prostate Cancer

pantsoff.jpgPants Off for Prostate Cancer is an edgy fundraising event where men and women are encouraged to check their coats, and pants, at the door! What follows is a fashionably fun evening that’s one part social, one part fundraiser, and two parts unforgettable! Pants Off took place in Toronto and St. John's this September. View photos from Toronto and St. John's!


Gentlemen's Expo

With over 10,000 square feet of some of the best brands and experience including fashion, tech, music, sports, cars, grooming, sex, food, entrepreneurship, gaming, DIY and other things that would generally interest any man all assembled under one roof, PCC was proud to have a booth at the Gentlemen's Expo donated to offer an opportunity for men to learn more about the importance of PSA testing.


The #pass4prostatecanada Challenge

Prostate Cancer Canada, Prostate Cancer Foundation, USA Rugby, and Wallabies teamed up to support the ‪#pass4prostatecanada‬ Challenge.

Thanks to Astellas Pharma Canada, who donated $5 to Prostate Cancer Canada for every qualifying submission.

Learn more.


Atlantic Events

atlantic.jpgA number of exciting events took place in the Atlantic Region during Prostate Cancer Awareness Month, including Bare All for the Barre, Convoy for Hope, and Salt Water Mixer!




NHL alumni quizzed about their numbers 

We asked some NHL alumni about their stats, and here are the results…

CTV Vancouver - Prostate Cancer Awareness Month

One in eight Canadian men will be diagnosed with prostate cancer in their lifetime. To raise awareness, CTV News Vancouver played this PSA during Prostate Cancer Awareness Month,

Spread the word

We need your help to spread the news about Prostate Cancer Awareness Month. Please consider sharing this page with your friends!


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PCC Spotlight
Plaid for Dad becoming a Canadian Father's Day tradition

July 8, 2016 – TORONTO, ON – In only its second year, Prostate Cancer Canada’s (PCC) Plaid For Dad campaign further solidified itself as the way Canadians are choosing to give back each Father’s Day weekend.

A Walk to Remember

CALGARY, ALBERTA – June 20th, 2016 – Friends, families and survivors from across the country joined Prostate Cancer Canada this Father’s Day, unified by one goal – to raise funds and awareness for prostate cancer.

#PlaidForDad Sweeps the Nation

JUNE 17TH, 2016 – TORONTO, ON – After a successful inaugural year that yielded over 200 Canadian workplaces and evolved into a wide scale social media movement, #PlaidforDad has returned in a big way to raise research funds and awareness for the most common cancer in men.

Click here for news archive