Plaid for Dad becoming a Canadian Father's Day tradition

Hundreds of thousands took part in support of families affected by prostate cancer



July 8, 2016 – TORONTO, ON – In only its second year, Prostate Cancer Canada’s (PCC) Plaid For Dad campaign further solidified itself as the way Canadians are choosing to give back each Father’s Day weekend. Growing from 200 to over 600 participating workplaces across the country, the number of Canadians who wore plaid to raise awareness and research funds for prostate cancer rose significantly in just a year’s time.  

Launched for the first time in 2015, Canadian workplaces and individuals again designated the ‘Casual Friday’ before Father’s Day as a day to wear Plaid for Dad in support of the one in seven Canadian men and their families who will be diagnosed with prostate cancer in their lifetime. After weeks of fundraising and events, Canadians wore their plaid ensembles on June 17th and shared photos online using the hashtag #PlaidforDad to showcase their involvement.

While the involvement of each person contributed to Plaid For Dad’s increasing success, a group of noteworthy organizations led the nation in fundraising. Chief amongst them was the Ontario Trucking Association, the 2016 Plaid for Dad National Workplace Champion. In recognition of their victory, they will be presented with a prestigious Plaid Vest to display with pride in their workplace until their reign comes to an end next year.

Top 3 Fundraising Companies:
   
 
#1 The Ontario Trucking Association - $31,541

  
#2 McCarthy Tétrault LLP - $26,769                  #3 Bordon Ladner Gervais LLP - $22,801


Top Companies by Size:  
  • Berman Research Lab, Queen’s University (0-25 employees)
  • Colliers International Canada (26-100 employees)
  • Peavey Industries Limited (101-500 employees)
  • Servus Credit Union (500+ employees)
The winning workplace in each category will receive a unique, finely tailored plaid jacket generously donated by Official Plaid for Dad Prize Sponsor, Tom James.

Beyond organizations, entire communities banded together over Plaid for Dad, including the most enthusiastic community of all, Medicine Hat, Alberta, recipient of the 2016 Top Community Spirit Award. Community ambassador, Chris Hellman, received a prestigious Plaid Jacket on behalf of the city.

In addition to workplaces and communities, an unprecedented number of politicians, too, got into the plaid spirit this year. After challenges were issued by Nova Scotia Premier, Stephen McNeil, and Halifax Mayor, Mike Savage, Mayors and Premiers from coast-to-coast-to-coast answered the call and wore #PlaidForDad. In total, 8 Premiers and 14 Mayors took part.

“Father’s Day is a time for Canadian families and communities to celebrate and honour the men that we hold dear to our hearts, and so it provides us with a natural opportunity to come together and take a stand against the most common cancer in men,” explained  PCC’s President and CEO, Rocco Rossi. “The growing uptake in Plaid For Dad participation is a clear message from Canadians – we are recognizing that prostate cancer is a real threat to the men we love, and we’re doing something about it.”

Canadians who were looking to update their plaid for this year’s campaign were able to do so through Canada’s most iconic retailer, Hudson’s Bay, who became the Official Retail Partner of Plaid for Dad. Through the support of the HBC Foundation, six different, limited-edition Hudson North plaid shirt designs were created, with $12 from each sale going to benefit prostate cancer research.
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About Prostate Cancer Canada
Prostate Cancer Canada is the leading national foundation dedicated to the elimination of the most common cancer in men through research, advocacy, education, support and awareness. As one of the largest investors in prostate cancer research in Canada, Prostate Cancer Canada is committed to continuous discovery in the areas of prevention, diagnosis, treatment, and support.

For Media Inquiries please contact:

Zandra Miljan
Senior Communications Advisor | Prostate Cancer Canada
Conseillère Principale des Communications | Cancer de la Prostate Canada
Office: 416-441-2131 ext./poste 264 | Mobile: 647-462-1886
Email: zandra.miljan@prostatecancer.ca



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