#PlaidForDad Sweeps the Nation

Workplaces and individuals across Canada wear plaid to raise prostate cancer research funds and awareness

JUNE 17TH, 2016 – TORONTO, ON – After a successful inaugural year that yielded over 200 Canadian workplaces and evolved into a wide scale social media movement, #PlaidforDad has returned in a big way to raise research funds and awareness for the most common cancer in men.  Over 600 workplaces across all sectors representing hundreds of thousands of individuals across Canada are wearing Plaid for Dad today to do their part in raising vital research funds to improve the way we detect, treat and support Canadian men and their families faced with the disease.

Launched for the first time last year, Canadian workplaces and individuals have again designated the ‘Casual Friday’ before Father’s Day as a day to wear Plaid for Dad in support of the one in seven Canadian men and their families who will be diagnosed with prostate cancer in their lifetime. After weeks of fundraising and events, today Canadians will wear their plaid ensembles and share photos online using the hashtag #PlaidforDad to showcase their involvement. 
To officially get involved, Canadians and Canadian workplaces visited plaidfordad.ca to register and make a donation. It’s not too late for others wishing to join the movement to take part.
“Plaid for Dad is an easy and fun opportunity for organizations and individuals to support a cause that impacts communities across the country,” said Rocco Rossi, President and CEO of Prostate Cancer Canada. “Businesses in particular can take this time to promote their commitment to team-building and philanthropy by fundraising to make a difference in the lives of all Canadians affected by the most common cancer in men.”
A number of notable Canadians pledged to wear #PlaidforDad including: Need a last-minute plaid shirt? Hudson’s Bay has you covered.
Canada’s most iconic retailer, Hudson’s Bay has declared its support for the cause by becoming the Official Retail Partner of Plaid for Dad. Through the support of the HBC Foundation, six different, limited-edition Hudson North plaid shirt designs have been created, with $12 from each sale going to benefit prostate cancer research.
For more information, or to register, visit plaidfordad.ca.
About Prostate Cancer Canada
Prostate Cancer Canada is the leading national foundation dedicated to the elimination of the most common cancer in men through research, advocacy, education, support and awareness. As one of the largest investors in prostate cancer research in Canada, Prostate Cancer Canada is committed to continuous discovery in the areas of prevention, diagnosis, treatment, and support.
For Media Inquiries please contact:

Zandra Miljan
Senior Communications Advisor | Prostate Cancer Canada
Conseillère Principale des Communications | Cancer de la Prostate Canada
Office: 416-441-2131 ext./poste 264 | Mobile: 647-462-1886
Email: zandra.miljan@prostatecancer.ca

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