Cause-Related Marketing

Cause-Related Marketing (CRM) or Cause Marketing offers a company the opportunity to develop a partnership with PCC to achieve a point of difference within the marketplace. Consumers are socially conscious and do care about how their purchases benefit or give back to our cause. The desire from consumers to purchase from socially-responsible brands is growing.

Direct results from CRM partnerships can include:
  • Enhanced brand perception and awareness
  • Penetration of a new product in a crowded marketplace
  • Increased sales
  • Expanded prospect market
  • Improved public relations
  • Enhanced employee morale, engagement, and retention
  • Consumer loyalty
  • Satisfied shareholders

The first step when a business expresses interest in partnering with PCC is to meet and discuss your business objectives and strategic goals.

For more information on cause-related marketing, please contact:

Falyn Katz
Director, Partnership and Business Development
Phone: 416-441-2131 x. 246
Email: falyn.katz@prostatecancer.ca

Donate Now!






Subscribe to our free monthly e-newsletter!

* indicates required

 





 
PCC Spotlight
1.5 million Canadian men over 50 now at unnecessary risk for prostate cancer

Toronto (ON) – September 26, 2019 – New findings released today in a Prostate Cancer Canada nationwide survey suggest 1.
More

$2 million invested in new prostate cancer research

Prostate Cancer Canada and Movember partner to fund ten research projects breaking new ground
More

Dream car draw a win for all Ontarians affected by prostate cancer

February 22, 2019 – TORONTO, ON – A dream came true today for Harold Mutter (ticket #19273), the lucky winner of a 2018 Acura NSX valued at more than $235,000 - the prize for Prostate Cancer Canada’s seventh Rock the Road Raffle.
More

Researchers discover common markers of tumour hypoxia across 19 cancer types

Landmark pan-cancer study analyzes mutation signatures of low oxygen in more than 8,000 tumours
More

Rock the Road Raffle returns with its most valuable car to date

A 2018 Acura NSX to be prized by Prostate Cancer Canada and TADA at the AutoShow  
More


Click here for news archive