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Honouring dad this Father’s Day the Canadian way: In plaid

Celebrities and other Canadians donning plaid to end prostate cancer

TORONTO, ON – (May 8, 2018) – Plaid replaces business-casual on Friday, June 15 as hundreds of thousands of Canadians don the iconic Canadian attire all to honour dad and end prostate cancer. The nationwide Prostate Cancer Canada fundraiser and awareness campaign sees scores of workplaces and individuals changing the lives of the one in seven Canadian men who will be diagnosed with the disease.

Entering its fourth year, Plaid for Dad is once again supported by personalities like Will and Grace and Travelers star Eric McCormack, suit aficionado and Hockey Night in Canada co-host Don Cherry, Chopped: Canada’s Chef Massimo Capra, Seinfeld’s John O’Hurley, actress Michelle Clunie from Queer as Folk and actor Pooch Hall from Ray Donovan.


“A simple wardrobe choice can save lives,” said Peter Coleridge, President and CEO of Prostate Cancer Canada. “Prostate cancer impacts all Canadians and this is a fun and informal way to raise much-needed awareness and funds to overcome the most common cancer in men. Both businesses and families can show their love for dad, spur conversation about men’s health and inspire friends and colleagues to support important prevention, early detection, treatment and recovery research, and increase education and support for men and their families.”

New this year, Canadians can honour a dad or someone special in their life by adding a name to the Plaid for Dad Honour Wall. After donating online, they can check back and see their name alongside other remarkable men from across the country.

Plaid for Dad ambassadors from left: Don Cherry, W. Brett Wilson, Eric McCormack, Michelle Clunie, Damon Allen, Massimo Capra

Pamper yourself in plaid May 25
Torontonians are invited to join the Plaid for Dad kick-off party in Nathan Philips Square, a chance to be pampered in plaid. Beginning at 11:30 a.m., the kick-off features a plaid fashion show, a meet and greet with You Gotta Eat Here’s John Catucci, grooming stations, a live concert with Maestro Fresh Wes and lots of great eats. Admission is free and proceeds from food and beverage will go to Prostate Cancer Canada.

Selfies for change
Each time Canadians snap and share photos using #PlaidforDad, they will do more than just spread awareness. Official “Sharing is Caring Partner” EQ Bank donates $1 for every photo shared, up to $50,000 – an easy way for Canadians to raise money to protect dad.
Twice the plaid, twice the impact
This year, your donation has double the impact: EQ Bank is matching all donations until June 22, up to $50,000, to ensure even more money is raised to improve the odds for dad.
Wear plaid, drink plaid, invest plaid, be plaid
Through the support of the HBC Foundation, Canadians can pick up their new plaid wear with four limited-edition Black Brown 2816 plaid shirt designs, or specially marked Plaid for Dad Jockey boxer short packs at HBC, the Official Retail Partner of Plaid for Dad. Boxers are available in-store and online now, and shirts are available mid-May at HBC stores across Canada and at thebay.com. $21 from each shirt sale and 15% of proceeds from Jockey boxer short packs go to Prostate Cancer Canada.
Canadians can also subscribe to monthly subscriptions for Hill Street Beverage Company’s non-alcoholic products, where 10 per cent of proceeds are donated to Prostate Cancer Canada. In addition, $50,000 of sales from Hill Street’s specially-designed Plaid for Dad Designated Draft cases of non-alcoholic beer will be donated to Prostate Cancer Canada, which can be purchased at your local grocery store or online at beerforyourboys.ca.
EQ bank is extending its support of Plaid for Dad and allowing Canadians to make an even greater impact by donating $25 to Prostate Cancer Canada, up to $10,000, each time a GIC is opened using promotional code PLAID.

To learn more about Plaid for Dad, please visit plaidfordad.ca.
About Prostate Cancer Canada
Prostate Cancer Canada is the leading national foundation dedicated to the elimination of the most common cancer in men through research, advocacy, education, support and awareness. As one of the largest investors in prostate cancer research in Canada, Prostate Cancer Canada is committed to continuous discovery in the areas of prevention, diagnosis, treatment, and support.
Prostate Cancer Canada is proud to have been named one of Canada’s top 3 health charities for efficiency and financial transparency in the Financial Post’s 2017 Charities of the Year list. 
For media inquiries please contact: 

Arden Bagni
Manager, Communications | Prostate Cancer Canada
Office: 416-441-2131 ext. 264
Email: arden.bagni@prostatecancer.ca
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