Well, not only has fundraising taken a huge step forward with this year's Safeway Father's Day Walk/Run, awareness of prostate cancer took a giant leap ahead, too. An astounding 8,000 of us walked, ran and raised money across the country, from Charlottetown and Halifax to Vancouver and Victoria. In fact, PEI, along with Mississauga, Ontario, are new to the event this year, undoubtedly adding to our overall feeling of forward momentum. Of course, raising over $1.2 million to support prostate cancer research gives us more than a little cause for feeling good about the future, too.
The awareness challenge seems less daunting when we see great coverage of our event by CityTV, CBC Radio, CTV and Global TV. The coverage was aided and abetted by the participation of high profile people like Mark Dailey, PCC board member, broadcaster, prostate cancer survivor and owner of a sonorous baritone voice often heard on TV. Hockey legend and renowned supporter of terrific causes, Wendell Clark attended, as did Canadian stock car great, Kerry Micks. Also in the awareness department, the Father's Day Walk/Run website garnered almost 35,000 hits, suggesting online media also has great potential to support our efforts to encourage everyone to understand prostate cancer and the importance of early detection... and raise funds for prostate cancer research.
On the subject of online media, check out pictures of our walkers, runners and extraordinary volunteers on: