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September is Prostate Cancer Awareness Month

Prostate Cancer Awareness Month

This September, Prostate Cancer Awareness Month offers a chance to reflect, take action, and for the estimated 4,100 families who will lose a loved one to the disease this year – a time to remember.

Lindsay Clarke with a
photo of her dad


Robyn Feldberg and
her dad

“This month is important because it's such a silent disease,” says Lindsay Clarke, whose dad died from advanced prostate cancer at 58 years old. “More awareness needs to be out there to protect our dads, brothers, husbands and uncles.” 

Families that have lost a member to prostate cancer frequently draw determination from their experience, doing everything they can so that nobody else dies from this disease.

“Building awareness can save lives. It’s the key to making sure men get tested, and preventing prostate cancer,” says Robyn Feldberg, who lost her dad to the disease 13 years ago when he was 60. “For this reason, I will continue to share my dad’s story. I will do anything to spare others from the pain that I live with every day since the loss of my father.” 

Awareness takes centre stage

The first step to action is awareness, and we hope Canadians from coast-to-coast will better appreciate that prostate cancer is a serious disease we all need to talk about. Dozens of municipalities are doing their part by proclaiming September as Prostate Cancer Awareness Month and raising flags. Landmarks are lighting up in blue. Fundraising events are taking place country-wide. Finally, Famous Fingers, our bold advertising campaign to trigger a broad discussion about the disease, will be seen by millions of Canadians.

New drugs, new hope

Over the past 20 years, amazing progress has been made, demonstrated by the 40 per cent drop in the death rate from prostate cancer. Still, many men need our help. That’s why we’re pushing provincial and territorial governments to fund the Prostate Specific Antigen (PSA) test and encouraging timely approval of new drugs and treatments by Health Canada.

Recently, we worked to encourage Health Canada’s approval of a new drug, ERLEADA™. It delays cancer from spreading in men living with non-metastatic castration-resistant prostate cancer, giving them more time and increasing their quality of life. We recruited physicians and helped coordinate patients to give feedback to Health Canada as part of this effort. We’re waiting to hear back from Health Canada on their decision and will continue fighting to give men access to crucial drugs that could prolong their life.

Take action

You can help the hundreds of thousands of men and their families across the country in the following ways:

For those who like a chuckle

Spread the message about the importance of early diagnosis by telling your friends and family which famous finger would get you tested.

For the big-hearted

Donate to support the most promising prostate cancer research projects and initiatives to provide men with care and support when they need it most.

For the storyteller

Share your story and other peoples’ stories on social media. Throughout the month, Lindsay, Robyn and others will talk about how prostate cancer has impacted their families in the hopes that this will educate others and inspire them to take action. We'll be sharing their stories on our Facebook, Instagram and Twitter, which you can follow, comment on and share.

For the swag-lover

Shop at Prostate Cancer Canada’s online store. Deck yourself out in stylish ties, cufflinks, hats, t-shirts, socks and more to raise awareness and funds.


September is Prostate Cancer Awareness Month

Prostate Cancer Awareness Month is a time for Canadians to spread the word about the most common cancer in Canadian men. There is still a tremendous need for more awareness and education. Share Bernard’s story and learn more about how you can get involved.


Your donation helps protect men and their families from prostate cancer.
You'll be supporting the most promising research projects, and providing men with care and support when they need it most. 
Posted: 2018-09-06 9:22:01 AM


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